Adidas Originals and BAPE previously teamed up to unveil an exclusive sneaker collaboration known as the Triple-White Forum 84 BAPE Low. This special partnership introduced a limited-edition footwear design that was auctioned off and came with a “digital twin” NFT version, enabling potential wear within the metaverse.
Now, Adidas is once again diving into the world of digital art and creativity, partnering with artists for NFT releases and more. Their exciting initiative, “Residency by Adidas,” is a global artist residency program set to launch during Korea Blockchain Week. This innovative project will shine a spotlight on talented artists from around the world.
The debut NFT sale will feature stunning digital artworks by MonkeeMoto and Adra Kandil, offering both limited edition and open edition Ethereum NFTs. The primary aim of this initiative is to not only support but also elevate digital creative talent. Artists will have the chance to collaborate with Adidas not only in the digital realm but also on physical products.
This marks an impressive milestone for Adidas /// Studio (aka Three Stripes Studio), showcasing their commitment to the Web3 community. Building upon their prior NFT endeavors, including connected apparel and NFT artwork releases at significant events, the “Residency by Adidas” program takes things to the next level.
The limited edition NFT drops, priced at $250 each, will be available exclusively to attendees of the Seoul event and will come with an exclusive physical hoodie—an enticing collectible combination. Meanwhile, the open edition NFT drops, priced at $50 each, will be accessible to everyone and will have no purchase limits.
The NFT drops are scheduled from September 6 to September 11, with even more exciting releases on the horizon. This initiative runs parallel to Adidas’ ongoing ALTS Ethereum NFT venture, further showcasing its commitment to innovation and creativity. Notably, Adidas’ recent collaboration with BAPE resulted in limited edition sneakers with digital twins, illustrating their prowess in merging the digital and physical realms.
Many stars have taken a step into the realm of NFTs, including NIKE, Starbucks, McDonald’s, Lufthansa, and many others. They are upgrading themselves as per the recent Web 3.0 trend, and they might understand the benefits of stepping into Web 3.0. However, here the point is that investors have to make decisive decisions when purchasing any NFTs of their favorite brand.