Stepping up their technological game, Coca Cola is working on its plan to play in the non-fungible token (NFT) space. The brand is launching an exclusive NFT series on the Base blockchain.
In a recent announcement, Coca Cola revealed its plans for the emerging sector. While there are several companies interested in the NFT sector, this isn’t any ordinary series and fuses some of the world’s most renowned paintings with the signature silhouette of Coca-Cola’s bottle.
Sources reveal that this out of the box idea to blend traditional and modern day branding highlights the company’s interest to evolve and adopt the trend of the times. Additionally, it is also a tribute to global art and its rich history. Notably, each NFT piece signifies a unique interpretation, where the world of classical paintings meets the fizzy delight that is Coca Cola.
According to Coca Cola, enthusiasts and collectors can mint these digital art pieces, but the window is brief. The minting process, which has started recently, will conclude in just 2 days. Hence, those interested in securing a piece of this limited edition collection need to act swiftly.
Interestingly, the pricing for these NFTs starts as low as 0.0011ETH and goes up to 0.014ETH, offering a range of options for both seasoned collectors and newcomers to the NFT realm.
However, it is worth noting that Coca-Cola’s foray into NFTs represents a broader trend of established brands exploring digital art and blockchain technology to engage with their audience in novel ways. The recent NFT series, with the culmination of art and branding, stands as as an example of Coca-Cola’s enduring legacy and its commitment to embracing modernity.
As the end of minting continues given the short duration it has to stay, the excitement is massive among digital art enthusiasts and Coca-Cola fans alike. This venture, heralding the fusion of old and new, art, and commerce, is one of the most significant and historic moment in the brand’s history and the broader NFT landscape.
Overall, the growing craze for NFTs marks a remarkable move for the industry. While several brands and companies have already launched huge scale projects, many are still planning their ways around it. Some of the renowned names in the space include Nike, Balmain, Dior, etc.
However, as companies recognize the value of NFTs and blockchain technology, we can expect to see further experimentation, innovation, and creative collaborations within the sector similar to what has been offered by Coca Cola. The recent collection also reminds us that NFT revolution is far from over, and the ways companies experiment with it serves it will bring very fascinating results to the table.