A study conducted by Coupon Follow titled as ‘ Millennial Shopping Habit Trend Report 2025 notes that 8% of total participants of the study use crypto whenever possible, however 14% of them use it occasionally.
It is worth noting that the awareness of crypto among millennials has reached a new high compared to the previous years. Yet the study underlines that one-fifth of total participants rarely use crypto when purchasing, but 11% hardly use it for shopping.
Millennials are actively exploring crypto compared to other age groups
The study by Coupon Follow notes that around 53% of millennials in the United States own cryptocurrencies in some form in 2025, men are dominating the adoption with 66%, and 45% of women are involved in digital assets.
“42% of millennials have used cryptocurrency to make at least one purchase in the past year, a 12% increase since 2022,” the study quotes.
Middle-aged millennials (34–38) lead in crypto adoption, with 58% owning digital assets. They are closely followed by younger millennials (29–33) at 56%, while 45% of older millennials (39–44) report ownership.
This trend highlights a strong interest in crypto among younger segments, reflecting growing trust in digital financial tools.
With a 12% increase in the number of people using digital assets to make purchases, millennials’ use of crypto has significantly increased since 2022.
This increase is a result of crypto becoming more widely accepted as a practical payment alternative as opposed to merely an investment instrument.
Additionally, 8% of millennials said they always use cryptocurrency when making purchases, indicating a trend in consumer behavior toward financial solutions that prioritize digital technology.
When they shop, this segment actively chooses crypto over conventional payment methods. This trend is further supported by the fact that almost one in five millennials have used crypto for more than six purchases in the previous year.
Crypto adoption is becoming unstoppable
Over the past few years, crypto adoption has surged to a new high, and some primary reasons are reportedly driven by institutional giants, with companies like BlackRock and Fidelity.
Corporate companies like Strategy (earlier MicroStrategy) and Metaplanet have been actively involved in cryptocurrencies, especially Bitcoin.
The pension funds and other similar institutions have continued to boost their stake in Bitcoin. Over time, BTC has continued to prove its relevance, and when writing, it was trading near $95k, it has highest traded at $109k between the last quarter of 2024 to the 1st quarter of 2025.
Crypto transactions are now supported by payment behemoths like Visa, PayPal, and Stripe. In Q1 2024, Visa recorded $2.5B in payments related to crypto.
With user-friendly interfaces that reduce barriers to entry, retail adoption is increasing through apps like Coinbase and Binance.
