Messika, a luxury jewellery brand established in 2005 by Valérie Messika, has taken a significant step in the future of luxury retail by announcing the acceptance of cryptocurrency payments in its stores in Europe, the United States, and online stores.
The global jewellery retail chain, Messika has announced a partnership with Lunu to enable its users to buy their high end product even by making payments in Bitcoin, Ethereum, Solana, and USDT.
With this partnership, Messika, the Paris-based jewellery brand, is now eligible to accept payments in around 60 cryptocurrencies.
Lunu Pay, a cryptocurrencies payment service provider based in Berlin, Through its POS terminals for in-store transactions and a widget for online purchases, Lunu Pay offers a smooth payment system that enables users to pay using cryptocurrency wallets by scanning a QR code.
A quick and safe process is ensured by the competitive rates at which transactions are converted to fiat money, with no extra costs for buyers.
The move of Messika is largely praised by the market experts, and says that this is expected to open paths for other traditional companies seeking to integrate crypto payment in their ecosystem.
Other fashion retailers accepting payments in crypto
One of the top fashion brands, Jacob & Co., also takes Bitcoin Cash, Dogecoin, Litecoin, ETH, and BTC transactions. They implemented cryptocurrency payments to expedite transactions and draw in new customers. One notable example is their $348k Astronomia Solar Bitcoin watch, which is payable in Bitcoin.
Stephen Silver Fine Jewelry, a Silicon Valley-based wearable firm, accepts Bitcoin and other cryptocurrencies as a mode of payment.
Shamballa Jewel a renowned brand has followed the changing path of the wider finance market and is known for is crypto payment acceptance, the giant has partnered with Coininfy which help it to accept payments in 25 cryptocurrencies.
A jeweller based in Reno, NV, BVW Jewelers has been accepting payment in crypto long back, and now it accepts Shiba Inu payment with Bitcoin, Ethereum at the top including XRP.
Banks Lyon, a UK-based retailer of high-end watches and jewelry, accepts Bitcoin, Ethereum, and other cryptocurrencies through xMoney (previously Utrust). With companies like Omega and an emphasis on client convenience, they guarantee safe payments without actually holding cryptocurrency.
Crypto market price updates
When writing, the crypto market cap was $2.98 billion, and at the same time, the crypto fear and greed index was at 53, indicating neutrality.
Bitcoin is currently trading at $94,921 with a surge of 14.01%, and after this spike, its market cap has now reached $1.88 trillion, and volume was $31.7 billion.
In the past 7 days, the market has seen mixed sentiments, but at the same time, some coins and tokens have outperformed, and Ethereum is trading at $1,890.
