
The United Kingdom has implemented a complete ban on cold calls related to financial products, with a focus on cryptocurrency schemes, in an effort to resolutely protect consumers from financial frauds and fraudulent activities. This crucial move demonstrates the government’s unrelenting dedication to combating the scourge of widespread fraud that has cast a shadow over the financial landscape of the country.
Prime Minister Rishi Sunak announced the decisive ban, noting that “fraud accounts for over 40% of crime in the country, costing the government £7 billion ($8.8 billion) annually. We will ban cold calls on all financial products, so that anyone who receives calls trying to sell them products such as cryptocurrency schemes or insurance will know it’s a scam.”
The ban comes as a response to the alarming surge in fraudulent activities facilitated through cold calls. Cryptocurrencies have become a prime target for scammers, exploiting the growing popularity of the digital assets and their appeal to potential investors.
Cryptocurrency-related fraud in the UK witnessed an astonishing 32% surge, amounting to £226 million ($283 million) as of September 2022. The ban is a critical step towards safeguarding vulnerable individuals amidst economic challenges such as a recession and high living costs, which have exacerbated the risk of falling prey to fraudulent schemes.
However, this ban also raises important considerations within the crypto sector. Critics argue that while the ban protects potential victims, it might inadvertently hinder legitimate businesses’ marketing efforts. Moreover, it could potentially contradict internationally agreed recommendations from renowned organizations and standard-setting bodies.

The decision to implement the ban follows the government’s rejection of the proposal to categorize and regulate cryptocurrencies as gambling. Instead, HM Treasury and the Financial Conduct Authority (FCA) plan to collaborate with the crypto industry to ensure adherence to essential standards and approvals.

The consultation paper issued by the Treasury, featuring 19 comprehensive questions, underscores the government’s commitment to striking a balance between curbing fraudulent activities and preserving legitimate business practices. The consultation period, ending on September 27, 2023, highlights the government’s diligent approach to crafting a well-rounded policy that addresses the multifaceted issue effectively.
This landmark decision by the UK government is set to reverberate throughout the global crypto landscape, sparking conversations about the intricate interplay between regulatory actions and fostering innovation. As countries navigate the evolving realm of cryptocurrencies and the metaverse, achieving equilibrium between safeguarding consumers and nurturing industry growth remains an ongoing challenge.