The boom we previously saw in The Sandbox for metaverse land acquisition has slowed down. However, investors from Asia and the Middle East, along with big brands, are still involved in the digital space, according to Sébastien Borget, the co-founder of The Sandbox.
Empowering creators to shape the metaverse
As of now, the majority of investors have shifted away from buying virtual land, while creators are benefiting from this ecosystem and moving towards creating real games. Things have changed significantly compared to previous years, as stated by Borget, the creator of the virtual gaming world in 2018.
This ecosystem now features several interesting games, including racing and fighting games created by different developers. In a recent interview, Borget mentioned that they are planning to release a mobile app, which will be available soon.
Currently, The Sandbox ecosystem allows creators to publish their gaming projects, and as of now, more than 200 games have been published by individual creators. In addition, Borget mentioned that to diversify this ecosystem, they introduced a self-publishing feature, and now over 200 games have gone live thanks to the creators.
Metaverse land prices in flux
According to the Ethereum Metaverse Average Sale Price chart, the prices of the land where creators offer mini-games have remained relatively constant. Over the past year, the price of these metaverse lands has fluctuated between $500 and $1,000 per plot. However, in 2021, during the metaverse virtual land boom, the prices reached an all-time high of $15,000 per plot.
Recently, it has been observed that McDonald’s is not concerned about land prices, as it uses The Sandbox for marketing purposes. In July 2023, McDonald’s in Hong Kong celebrated its 40th anniversary by introducing McNuggets Land as a representation of its famous fast food items.
However, players also had a chance to win a year’s supply of McNuggets and a significant 100,000 Sand tokens, as reported by Todayq News. This unique collaboration with these giant brands not only offers users a unique experience but also attracts more players to the ecosystem.
New leadership to elevate game development
Nicola Sebastian, the new Chief Content Officer at The Sandbox, aims to take game development to the next level. Coming from PlayStation Studios, he will collaborate with creators, gaming studios, and brands to create better content.
Borget, the co-founder, mentioned that Nicola’s expertise will not only help in creating better content but will also boost our overall creator community, including music, fashion, sports, entertainment, and others in the metaverse. Additionally, The Sandbox has plans to collaborate with Hollywood brands in the future.