The adoption of the metaverse by multinational companies across the globe is becoming a relatively common trend.
In a recent revelation, the German multinational automotive corporation Mercedes Benz AG group is moving towards the digital space with non-fungible tokens (NFTs) and the metaverse.
The filing was done with the United States and Trademark Office (USPTO) around a week ago; however, it was revealed in a tweet by NFT and metaverse licensed trademark attorney Michael Kondoudis recently.
Per the tweet, the trademark filings for “Mercedes Benz, Mercedes, S-Class, G-Class, and Maybach” will include licenses for digital currency, NFTs, retail stores for virtual vehicle parts, and cryptocurrency trading, among others.
However, according to sources, this is not the first time Mercedes Benz entered the decentralized space. For example, Daimler South East Asia, a Mercedes-Benz Group subsidiary, announced their blockchain initiative in July.
The group announced a data-sharing network based on blockchain technology, leveraging the Ethereum Layer-2 scalability platform Polygon to launch its product. The platform named Acentrink was designed to let businesses purchase, sell, and trade data in a decentralized setup.
Multinational companies across the globe have been engaging with metaverse adoption since the start of this year. In April, Hyundai Motor became the first automaker to issue community-based NFTs.
In May, McLaren Automotive collaborated with MSO LAB to develop unique, limited-edition McLaren cars NFTs. In November, Todayq News reported that Mitsubishi UFJ Financial Group (MUFG), a leading global financial services group and one of the largest banking institutions in Japan, has announced its plans to enter into the metaverse.
The plan is being executed in collaboration with the upcoming digital platform of ANA Holdings, INC., a holding company that provides domestic and international air transportation services. As per projected figures, the forthcoming ANA Granwhale is expected to begin operations with an approximate user base of 38 million and will be operational in 2023.
Companies have been counting on metaverse to provide them with multi-faceted benefits. For example, Renault, a French manufacturer of automobiles, declared in November that it is operating an industrial metaverse of its operations, powered by many procedures that enable it to track data from all of its production lines.
This industrial reality involves connecting production lines, keeping an eye on the entire supply chain, and controlling practically all supply flows. They also said that implementing this technology will have a significant positive impact, including projected savings of $320 million by 2025.