UK based Hedge fund company Brevan Howard is reportedly looking forward to expanding its cryptocurrency operations. The company is launching its new asset division, BH Digital in the crypto industry.

According to a report by Reuters, the company has appointed an executive to manage and oversee the digital asset investments, Colleen Sullivan.

Under her leadership as an executive managing its cryptocurrency investments, the company has doubled down on its digital asset efforts

Colleen Sullivan was the CEO and co-founder of CMT Digital and shared a new strategy focused on cryptocurrency technology with the investment committee.

Brevan Howard’s CEO, Aron Landy, heaped praise and said,

Colleen’s exceptional track record in making highly successful crypto venture investments will be of tremendous benefit to Brevan Howard clients and underscores the firm’s commitment to rapidly expanding its platform and offerings in cryptocurrencies and digital assets.

The company believes in the huge diversity of opportunities, which is one of the main reasons they turned their sight towards the cryptocurrency industry. He opined that the asset class would play a significant role in the long-term future.

The company also invested $84 million in Bitcoin and other digital currencies in April this year. The investment was almost 1.5% of the total company’s capital.

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