A recent report released by eToro called the “Retail Investor Beat” indicated that although traditional asset classes struggle to encourage greater adoption among women, cryptocurrencies appear to be more successful. The eToro team surveyed almost 10,000 global retail investors across 13 nations.
Crypto did what the stock markets couldn’t–eToro revealed that crypto is currently the most widely held asset among women after cash. Moreover, the survey’s findings show that women are becoming significantly more likely to hold cryptocurrency. According to the data, women’s ownership rose from 29% in the third quarter of 2022 to 34% in the final quarter. The eToro team interprets this as evidence that cryptocurrency is “succeeding where traditional financial markets have sometimes failed” by attracting more female investors.
While female adoption of crypto soared in the fourth quarter of 2022, male ownership only rose by 1% during the same period.
Despite being the asset class with the worst performance last year, overall global investor ownership in cryptocurrencies increased from 36% to 39% quarter over quarter.
The statistics were impacted by older investors purchasing the dip in addition to women rushing into the sale. Retail cryptocurrency holders between the ages of 35 and 44 and 45 and 54 increased by 5% each, indicating that older investors are also acquiring cryptocurrency.
37% of those surveyed indicated they were taking advantage of the chance to earn large returns. In comparison, 34% said they believed in the power of blockchain and thought cryptocurrency was a transformative asset class.
Businesses are beginning to invest in blockchain technology, in addition to retail investors who already do so. According to a recent study by the blockchain company CasperLabs and a market research firm called Zogby Analytics, there is positive sentiment toward using blockchain, particularly among businesses. More than 600 corporate “decision makers” from the United States, the United Kingdom, and China participated in the poll.
The data showed that 87% of the organizations asked said they planned to invest in blockchain technology in the upcoming year, while nearly 90% of them reported using it in some capacity. Surprisingly, these findings are most prominent in China, where more than half of the respondents want to invest in blockchain this year.