In a recent study on worldwide brand intimacy, blockchain company Cardano takes the top rank, representing the cryptocurrency industry. According to research from brand relations firm MBLM, Cardano ranks 26 out of 600 brands and is the leader in the cryptocurrency sector.
The emotional bonds that brands are able to forge with their customer base and audience are referred to in the research as brand intimacy. In order to better understand consumer connections with some of the top brands in the world, such as Disney, Tesla, and Apple, MBLM used artificial intelligence and big data.
Cryptocurrency performed among the top 10 across the 19 industries examined, with Cardano taking the top spot and Bitcoin as a brand coming in at number thirty. While cryptocurrency companies like Uniswap and Solana came in at #261 and #265, respectively.
Cardano, according to the surveyors, is not only a new participant in the study compared to last year, but also the cryptocurrency with the highest ranking and the best financial services brand overall. The co-founder of Cardano, Charles Hoskinson, stated that the firm was founded on the fundamental tenet that everyone is created equal and deserves to live in a just society. He further said that Cardano pursues this goal through merit and decentralisation.
“What’s nice about that is that it doesn’t require a founder, a particular culture or country. Now we have people in the Cardano ecosystem from more than 100 different countries working together towards this end.”
The report’s observations also emphasise the pandemic’s effects, noting that brand performance has grown by 19% since the outbreak began.
The strong performance of Cardano comes as the blockchain creator is ready for a significant network upgrade. It is presently getting ready for the eagerly anticipated Vasil hard fork, which seeks to shrink transaction sizes, cut costs, and increase network activity.
The top positions of the whole crypto industry reflect the growing widespread use of Web3 and decentralised technology. According to a recent survey of parents in the US, 64% want crypto-related material to be taught in schools.