After unveiling a Polygon-based accelerator program to aid musicians in advancing their careers via Web3, global payments giant Mastercard is again increasing its exposure to blockchain technology.
In a blog post published on January 7, the company unveiled the “Mastercard Artist Accelerator” initiative, describing how, starting this spring, it will link five up-and-coming musicians from across the world with mentors who can help them build their brands in the Web3 music market.
According to the post, musicians will have unique access to concerts, special events, and other things. In addition, the artists will learn how to develop (and own) their brand using Web3 activities, including creating NFTs, putting up virtual personas, and creating active communities through a groundbreaking curriculum.
For individuals who are not chosen for the program, Mastercard also offers a non-fungible token (NFT) collection dubbed the “Mastercard Music Pass.” In addition, through brand partnerships, it is hoped to supply hodlers with instructional materials and “unique resources” to aid aspiring artists in learning about the Web3 integrations with the music industry.
Mastercard revealed in November that seven startups from across the globe had joined its Start Path program. It specifically chose cryptocurrency, blockchain, and digital asset-based businesses that have the same goal of making these technologies and assets more widely available through the Mastercard Start Path global startup engagement program.
The payments giant claimed they are inviting a new batch of entrepreneurs to facilitate access to digital assets, foster creative communities, and enable people to develop for the future using Web3 technologies.