One of the largest card issuers in the world, Visa, has announced the release of a brand-new NFT collection called “Visa Masters of Movement,” which is intended to excite football fans during the FIFA World Cup in Qatar. The NFT collection was described by the firm as a unique blended experience. An interactive activity for football and NFT enthusiasts will be part of the collection’s pre-event NFT auction.
Andrea Fairchild, senior vice president at Visa, said that as the FIFA World Cup 2022 draws near, VISA wants to “celebrate football, art, and technology” through the prism of what makes the FIFA World Cup unique: fervent fans, and famous sportsmen.
Fans can engage in the bidding process by accessing the NFT collection through Visa’s trading partners until November 8th. Later this month, at the FIFA Fan Festival, the collection will make its formal presentation. The Fan Festival will start on November 19 and run through December 18.
Unique avatars, digital artworks, and other artefacts will be available in the Visa Masters of Movement collection. These will all be carefully chosen and influenced by the FIFA World Cup and FIFA Women’s World Cup tournaments. Five different footballers will each have an NFT made in their honour that is based on one of their most memorable goals (Jared Borgetti, Maxi Rodriguez, Carli Lloyd, Michael Owen, and Tim Cahill)
In recent months, FIFA has experimented with the cryptocurrency and NFT ecosystems. In advance of the World Cup, the governing body submitted an application for a Metaverse trademark in July.
The crypto market has been a focus of Visa for some time. The company has collaborated with more than 65 cryptocurrency companies, including exchanges and wallet service providers, to enable over 80 million retailers to accept crypto.