French real estate firm Apsys has entered into a partnership with domestic crypto paymets provider Lyzi. This partnership aims to revolutionize the shopping experience by allowing customers to make payments using cryptocurrencies at all Apsys-operated shopping malls in France.
The collaboration between Apsys and Lyzi will introduce a mobile crypto pay solution, enabling customers to purchase digital gift cards through the Lyzi app. These gift cards can then be used for payments at the malls’ restaurants and outlets. To encourage crypto usage, customers will be rewarded with loyalty points and enticing “cashback” bonuses.
Apsys’s decision to adopt crypto payments is not entirely new. About a year ago, the company announced its plans to accept gift card-type crypto payments at its flagship Beaugrenelle Paris shopping mall. This earlier collaboration with Lyzi allowed shoppers to buy Beaugrenelle Paris gift cards using cryptocurrencies, which could be used across all stores and restaurants within the mall.
To further promote the adoption of crypto payments, Apsys organized a giveaway event, distributing approximately $550 worth of cryptoassets to its customers. The mall even set up a temporary pop-up crypto booth, generating considerable interest and excitement among shoppers.
This latest partnership with Lyzi expands Apsys’s crypto pay initiative to encompass all of its shopping malls, including L’Heure Tranquille in Tours, Les Rives de l’Orne in Caen, Muse in Metz, and Steel in Saint-Étienne. By integrating Lyzi’s technology with the malls’ Point-of-Sale devices, the crypto gift cards will be seamlessly converted to fiat currency, ensuring a smooth and hassle-free transaction process.
The rising popularity of crypto payments in France is not limited to Apsys’s endeavors. Belgian fast food chain Black and White Burger’s collaboration with Lyzi has already made headlines, allowing its Belgian stores to accept payment in “70 cryptoassets.” Crypto-paying customers even have access to exclusive burgers that are unavailable to those paying with traditional fiat currencies.
Beyond the realms of fast food, other businesses in France have also embraced crypto payments. Notably, a major Parisian pharmacy joined the crypto pay trend this year, enhancing convenience for customers seeking to use their preferred digital currencies. Additionally, Burger King’s Paris branches introduced mobile phone charging stations that accept crypto payments, demonstrating the expanding presence of cryptocurrencies in everyday transactions.
The partnership between Apsys and Lyzi marks a significant step towards mainstream crypto adoption in France. By integrating crypto payments into the shopping experience at its malls, Apsys aims to cater to the growing demand for digital currencies and provide a seamless payment solution for tech-savvy customers. This move not only benefits crypto enthusiasts but also serves as a catalyst for the broader crypto sector, encouraging other businesses to explore crypto payment options and driving the overall adoption of cryptocurrencies in commerce.
As France moves towards embracing crypto-powered commerce, it is likely to witness a surge in the number of businesses accepting cryptocurrencies. This trend holds the potential to revolutionize traditional payment systems, providing increased security, convenience, and rewards for consumers. With the growing acceptance of cryptocurrencies across various sectors, France is poised to become a prominent player in the global crypto landscape, setting an example for other nations contemplating similar moves in the future.