Stablecoins have become the most purchased crypto assets in Latin America, overtaking Bitcoin as the region’s preferred digital asset, according to Bitso’s Crypto Landscape in Latin America 2025 report.
The report shows that stablecoins represented 40% of all cryptocurrency purchases on Bitso during 2025, with USD Coin (USDC) accounting for 24% and Tether (USDT) making up 16%. In comparison, Bitcoin (BTC) represented 18% of purchases, highlighting a major shift in how consumers are using digital assets.
The findings suggest that crypto adoption in Latin America is moving beyond speculation and toward practical financial use. Users across countries such as Mexico, Brazil, Argentina, and Colombia are increasingly turning to stablecoins to protect savings from inflation, access U.S. dollar liquidity, and transfer money more efficiently.
Bitso said the rise in stablecoin demand reflects ongoing economic instability in several Latin American countries, where inflation, currency depreciation, and high banking costs continue to impact consumers.
Despite stablecoins leading purchase activity, Bitcoin remains the largest asset held in user portfolios, accounting for 52% of total holdings. This indicates that while stablecoins are being used for transactions and savings, Bitcoin continues to serve as a long-term investment and store of value.
The report also found growing crypto adoption among younger users. Individuals aged 18 to 24 represented 29% of Bitso’s customer base in 2025, showing increased mainstream acceptance of digital assets among younger demographics.
Bitso noted that crypto in Latin America is increasingly functioning as financial infrastructure rather than a speculative tool. Use cases such as cross-border payments, remittances, savings protection, and daily transactions are driving broader adoption.
The findings underline how Latin America has become one of the strongest examples of real-world crypto utility, with stablecoins emerging as essential financial tools for millions of users across the region.
